Strategy
Set the direction, tackle what’s in the way and move the business forward.
What’s in it
- Business and marketing review
- Marketing strategy and plan
- Customer and competitor insight
- Launch plan
- Ongoing strategy partner
One marketing system. Four connected areas.
Strategy, Brand, Activation and Optimisation work best together, and Web Development gives it all a home online. Start where the business needs it most, and add slices as you grow.
Brand
Make the business easier to understand, recognise and choose.
What’s in it
- Positioning and messaging
- Logo and visual identity
- Brand guidelines
- Brand refresh
Activation
Turn strategy into action through the right channels, content and campaigns.
What’s in it
- Social media management
- Content creation
- Paid social campaigns
- Google Ads
- Email and WhatsApp marketing
- Campaigns and launches
Optimisation
See what’s working, fix what isn’t and make your marketing work harder.
What’s in it
- Marketing audit
- Tracking and analytics setup
- Monthly reporting and insights
- Search optimisation (SEO)
- Ad and funnel optimisation
Strategy
Set the direction, tackle what’s in the way and move the business forward.
Before a single post goes out, we look at where the business is going, what’s getting in the way and where marketing can make the biggest difference.
More about Strategy-
Business and marketing review
Where the business is going, what’s in the way and where marketing will make the biggest difference.
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Marketing strategy and plan
Who you’re talking to, what you say to them and where you show up, written down and agreed.
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Customer and competitor insight
Who buys, why they choose you, and what the competition is doing.
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Launch plan
Bring a new business, product or branch to market with a plan, not a guess.
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Ongoing strategy partner
A monthly session that keeps the marketing pointed at the business goals.
Brand
Make the business easier to understand, recognise and choose.
People choose what they understand and remember. We make sure what you stand for is clear, and that it looks and sounds like you everywhere.
More about Brand-
Positioning and messaging
What you stand for, said simply, so the right people choose you.
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Logo and visual identity
A logo, colours and type that look like you on every screen, sign and shelf.
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Brand guidelines
One simple guide so everyone uses the brand the same way.
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Brand refresh
Update a tired brand without losing what people already know about you.
Activation
Turn strategy into action through the right channels, content and campaigns.
This is where the plan becomes work people see: the right channels, the right content and campaigns built around one clear goal.
More about Activation-
Social media management
Planning, posting and community management on the channels your customers use.
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Content creation
Photos, short videos, graphics and copy made for each channel.
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Paid social campaigns
Meta, TikTok and LinkedIn ads aimed at the people who actually buy.
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Google Ads
Search campaigns that show up when people are already looking for you.
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Email and WhatsApp marketing
Newsletters and broadcasts that bring customers back.
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Campaigns and launches
One campaign built around one goal, from the idea to the launch.
Optimisation
See what’s working, fix what isn’t and make your marketing work harder.
Marketing should earn its keep. Already running ads, social media or a website? We measure what matters, cut what doesn’t work and put more behind what does, so every rand works harder.
More about Optimisation-
Marketing audit
An honest look at what your current marketing returns, channel by channel.
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Tracking and analytics setup
Google Analytics, pixels and conversions set up so the numbers can be trusted.
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Monthly reporting and insights
A plain-language report: what worked, what didn’t and what we change next.
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Search optimisation (SEO)
Help Google understand the business and show it for what people search.
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Ad and funnel optimisation
Get more from the ads, offers and follow-ups you already pay for.
Plus a website that does the selling
Web Development
A website that does the selling, built around the strategy.
Your website is often the first place people meet the business. We plan and build fast, mobile-friendly websites that make the business easy to understand and easy to choose, and connect them to the rest of your marketing.
More about Web Development-
Website design and build
A fast, mobile-first website built around what your customers need to know and do.
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Campaign landing pages
Focused pages for ads and launches, built to turn clicks into enquiries.
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Online store
Sell online with payments and delivery set up, ready for your products.
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Website refresh
A new look, clearer pages and faster loading for the site you already have.
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Website care plan
Updates, backups, security checks and small changes, every month.
Pick your slices. We’ll do the rest.
Choose the areas you need, add the services that fit, and tell us a little about the business. You’ll hear from us within one working day.
Before we talk marketing, let’s talk business.
Your next move starts with a conversation.
Bring us the challenge. We’ll bring the fresh thinking.
Watermelon Marketing
Fresh ideas. Fruitful results.